Why Sub Shop Franchises Cannot Compare to Togo’s
Entrepreneurs who track the eating habits of the American consumer know that our culture cannot get enough sandwiches. But of the many sub shop franchises out there, it is important to learn why Togo’s — the original West Coast sandwich franchise — is a cut above the rest.
As Americans learn more about the benefits of healthy eating, consumers are replacing fattening and fried fast-food options with customizable sandwiches. In fact, sandwiches have never been more popular. According to IBISWorld, the sandwich industry grossed $22 billion in revenue in 2015, and the same market research firm reports that Americans’ desire to eat healthier kept the sandwich industry thriving during the Great Recession of 2008, when many other franchise businesses were shutting their doors.
According to US Foods, a leading food distribution company that also analyzes American eating trends, Americans are eating about 300 million sandwiches every single day. That statistic makes a strong case not only for the popularity of sandwiches in the American consumer’s daily life, but for the need to open the best franchise in the market.
Other sub shop franchises cannot compete with the quality of our sandwiches
As in every market with opportunities this strong, new sub shop franchises will be met with competition. Togo’s sets itself apart for consumers by offering big, fresh, meaty sandwiches and one-on-one service — both of which keep our growing base of customers in love with Togo’s.
A typical Togo’s sandwich is stuffed with meats and cheeses, which gives our sandwiches a high protein content that quells appetites. The generous serving makes our sandwiches big, juicy, and satisfying. That our customers can choose from an array of bread, meat, and vegetable options keeps them coming back, as every Togo’s sandwich is made to suit the individual’s desire for the perfect sandwich.
“We have had a tradition of providing high-quality sandwiches, salads, soups, and wraps to our loyal guests for 40 years,” says CEO Tony Gioia. “Togo’s has become a premier brand throughout the western states. Our franchisees are committed to delivering the ultimate sandwich experience to our guests, and we believe this ultimate experience starts with selecting the right people to become franchisees.”
The quality of our sandwiches has made Togo’s, of all the sub shop franchises, the preferred choice for consumers. Togo’s was recently named a Top Consumer Pick on Nation’s Restaurant News’ annual list, ranking ahead of Firehouse Subs, Jimmy John’s, Jersey Mike’s, Blimpie, Five Guys, Quiznos, and Subway. The quality of our ingredients and the flavor they impart are some of the reasons guests are so picky about getting their sandwiches at Togo’s. They know they’ll be eating something special, and they’re willing to pay a little more for that quality.
Togo’s sub shop franchises are rapidly expanding across the country
We’re legendary in California and growing rapidly in several western states, including Idaho, Utah, Oregon, Washington, Colorado, Arizona, and Nevada. Franchise opportunities are available in each of these states, as well as in California. Togo’s has the potential to become the premium, dominant sandwich company in the West because we are true to our foundation — great food served with passion, and big, fresh, meaty sandwiches served every day.
We now have nearly 300 sub shop franchises in the West. As a result of our expansion, we are quickly becoming highly competitive against other brands, such as the Subway franchise and the Jimmy John’s franchise, in markets across the country.
“There is a lot of sandwich competition out there, but there aren’t many that do it like Togo’s,” Tony says. “Lots of chains are imitating each other, but nobody does big, fresh, meaty sandwiches and one-on-one service like Togo’s.”