TOGOʼS SANDWICHES FINDS RECIPE FOR SUCCESS IN NEW RESTAURANT PROTOTYPE WITH VALENCIA-BASED FRANCHISEE ROBERT DORIAN

Sandwich Chain, Founded in San Jose, Calif. in 1971, Takes First Step in Rebranding Campaign with June 19 Grand Opening in Valencia, Calif.

SAN JOSE, CALIF., June 9 – When a young college student started a sandwich shop around the corner from San Jose State University in the early 1970s, he had a simple
recipe: fresh ingredients piled high atop fresh-baked bread for a price even college students would find appealing. His idea proved popular and, as the company rounds the
corner on 40 years in the business, Togoʼs chairman and CEO Tony Gioia is ready to launch an ambitious brand update that leverages Togoʼs history as a West Coast
original.

On June 19, Togoʼs will join its newest franchisee, Valencia-based businessman Robert Dorian, to open the first new prototype restaurant at 28166 Newhall Ranch Road. The restaurant features classic reminders of the chainʼs roots and delivers on the quality sandwich experience that fans of Togoʼs already enjoy. Itʼs representative of a systemwide brand refresh occurring over the summer of 2010, and itʼs just the beginning. Dorian is the companyʼs 168th active franchisee, opening the 240th restaurant in the system in a time when many are surprised to see businesses hiring, much less opening anew. “My wife Nadeen and I are raising our daughters here in Valencia and have
always been Togoʼs fans on the customer side of the counter,” he says. “But once I saw what Togoʼs had to offer its franchisees, I knew I wanted to be a part of it — and that the time was now.”

CEO Gioia agrees, adding, “Togoʼs has a core strength in the quality of our food, and we are proud to have quality franchisees such as the Dorians join our family.” He
continues, “As a businessman, I hope this new restaurant reminds people that growth in this economy is possible with the right opportunity.” The new prototype design and system-wide refreshment were the brainchild of Togoʼs vice president of branding and marketing, Renae Scott. “I wanted to capture the essence of Togoʼs as a West Coast original,” says Scott. “Weʼve been a part of the peoples lives since 1971 and our quality and history sets us apart from other national Concept Design – Valencia, CA
chains.” Working with WD Partners, a nationally recognized retail design firm, Scott spent more than a year leading a team of executives, franchisees and experts to
develop the new prototype and systemwide brand refreshment.

The restaurant chainʼs first new prototype location will officially open with a Chamber of Commerce ribbon-cutting ceremony June 17 and a one-day fundraiser on on June 19, when all sandwiches will be sold for $1 with proceeds going to Valencia public schools. For more information, contact Togoʼs public relations at 805-637-9411.